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A typical transaction begins with a user visiting a website. This triggers a bid request that can include various pieces of data such as the user's demographic information, browsing history, location, and the page being loaded. The request goes from the publisher to an ad exchange, which submits it and the accompanying data to multiple advertisers who automatically submit bids in real time to place their ads.

Maximiza los clientes potenciales y las conversiones Consigue clientes potenciales de mayor calidad y mejora las conversiones. Aumenta las ventas en línea Llega a los compradores donde se encuentren y aumenta el tráfico y las ventas por tu sitio. Impulsa el tráfico presencial en la tienda Atrae a los consumidores a tu tienda y aumenta las ventas tradicionales.

With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.

RTB advertising is an ad buying method where parties buy and sell ad impressions in real time via automated auctions that occur while a page or mobile app is loading.

Llega a tus clientes esté especialmenten donde esté especialmenten Muestra tus anuncios en el lugar y instante adecuados gracias a Google Ads. Deja qual la automatización de Google encuentre los formatos do anuncios con mejor rendimiento en YouTube, Discover, Búsqueda y más para maximizar las conversiones do tu negocio.

Medir este valor Perfeito com este acompanhamento por conversões do Google Ads e excluir os eventos de conversãeste mais leves.

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The bidding happens autonomously and advertisers set maximum bids and budgets for an advertising campaign. The criteria for bidding on particular types of consumers can be very complex, taking into account everything from very detailed behavioural profiles to conversion data.

While RTB is a powerful tool for streamlining ad purchasing, there are some potential drawbacks advertisers should be aware of:

Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).

Por fim, lembre-se: este sucesso na publicidade digital vem usando a propriedade de medir e otimizar. Monitorar mé especialmentetricas permite identificar o que realmente funciona, ajustando suas estratfoigias para maximizar a visibilidade e atratividade da sua marca.

Improved performance: RTB allows advertisers to use one check here dashboard interface for their campaign, rather than communicating with multiple publishers at once.

Here’s a simple real-time bidding example. Let’s say a user is playing a game on their phone where ads appear between levels. In this short window of time, the ad exchange receives information about the page user through first-party cookies.

 Increasing ad space value: As real-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory faster.